Valerie Passerini
Creating Your Unique Selling Proposition
Image courtesy of: https://natsuminishizumi.com/ What makes you unique? Why would someone select your service or product from among your...
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Valerie Passerini
- May 10, 2021
- 7 min
Two Cheap and Easy Ways to Find Your Customer's Voice
In the wise words of your mom, If you don’t stand for something, you’ll fall for anything. The same goes for your business where the...
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Valerie Passerini
- Jan 28, 2021
- 4 min
How (Not) to Name Your Business
Disclaimer: This article is anectdotal and reflects my opinions When I was 11, I took a cartoon class at the local art association in...
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Valerie Passerini
- Dec 27, 2020
- 3 min
Tag You're It: Taglines that don't make you want to run away
As I was snowshoeing today I was thinking about my North Face boots that I have had for 15 years. North Face's tagline is "Never Stop...
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