Valerie PasseriniDec 27, 20212 minCreating Your Unique Selling PropositionImage courtesy of: https://natsuminishizumi.com/ What makes you unique? Why would someone select your service or product from among your...
Valerie PasseriniMay 10, 20217 minTwo Cheap and Easy Ways to Find Your Customer's Voice In the wise words of your mom, If you don’t stand for something, you’ll fall for anything. The same goes for your business where the...
Valerie PasseriniJan 28, 20214 minHow (Not) to Name Your BusinessDisclaimer: This article is anectdotal and reflects my opinions When I was 11, I took a cartoon class at the local art association in...
Valerie PasseriniDec 27, 20203 minTag You're It: Taglines that don't make you want to run awayAs I was snowshoeing today I was thinking about my North Face boots that I have had for 15 years. North Face's tagline is "Never Stop...